Be the care concept logo

Senior advisor and founder of The Hogeweyk®

Eloy van Hal

I have more than ten years’ experience in providing strategic and operational advisory services to clients in the public and private sectors worldwide. I will ask you questions and support you where necessary to find the answers. I let you take steps towards living and care concepts that make older people and their families happy. I point things out and will happily put them into perspective. We truly make a difference by pushing each other, pushing our boundaries, thinking pragmatically and finding solutions together. I avoid patronising people—I focus on quality and meeting the changing desires of the aging consumer.


The elderly as consumers

Consumer behaviour has fascinated me from an early age. What would you want when you get older? How would you want to live? Who is happy living in an institution, and who isn’t? The elderly as consumers. The multidisciplinary master’s in Consumer Sciences at Wageningen University & Research (with a focus on management, economics and sociology) was a logical addition to my studies in Facility Management. For years, I have been working with this experience and a lot of dedication to improving the quality living and the living environment for elderly consumers with and without dementia. I want to create a tangible and visible level of quality and joie de vivre as a choice, in addition to good care and support. An alternative to an institution.

Visit of Her Majesty Queen Máxima and Her Majesty Queen Máxima Silvia

Keynote at Alzheimer Society of British Columbia (Vancouver, Canada)

Eloy and Jannette visiting NewDirection Care (Bellmere, Australia), inspired by The Hogeweyk®
Read more




Visit of Her Majesty Queen Máxima and Her Majesty Queen Máxima Silvia

Visit of Her Majesty Queen Máxima and Her Majesty Queen Máxima Silvia

Visit of Her Majesty Queen Máxima and Her Majesty Queen Máxima Silvia

Founder of The Hogeweyk®

When I joined the Hogeweyk team in 2002, which included Jannette Spiering and Yvonne van Amerongen (the visionaries of normal living for people with dementia), our assignment was to always ask ‘why’. We developed the world-famous Hogeweyk as a project team. I was responsible for day-to-day operations as a manager until 2015. I am available for advice and support based on that experience and many newly completed international projects. I will inspire and challenge you to come up with your own vision, and then support its development and implementation.

Guilty pleasure


I was born and raised in what I consider the most beautiful region of the Netherlands—the hilly landscape of the province of Limburg. I thoroughly enjoy hiking through the rolling and varied landscape. Hiking, preferably in mountainous terrain, is my favourite hobby. I find it’s a great way to calm my highly active mind for a while. I have been living in Hoorn, West Friesland for a long time, but I still celebrate the famous Maastricht street carnival every year in my pekske (traditional carnival costume) with family and friends. It’s my guilty pleasure.

Let's meet!

Would you like to know more about The Hogeweyk® Care Concept, our vision and our thinking? Or do you have questions about what we do? Don’t hesitate to get in touch!

Eloy van Hal

Get in touch with me