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LEVEN met dementie. Het instituut voorbij. Persoonsgericht. Disruptief. Revolutionair. Advies en support.

Studiebezoek aan De Hogeweyk Covid

Be Advice

Je kent ons van De Hogeweyk

We zijn bekend als de founders van De Hogeweyk. Dat was onze eerste proeve van een volledige de-institutionalisering van het traditionele verpleeghuis. Geen instituut maar een plek waar je gewoon kunt wonen, zo normaal mogelijk. Dat klinkt makkelijk maar gewoon doen in de zorg is knap ingewikkeld. Hoe ga je van intentie naar doen?

Meer over wat wij doen Meer over De Hogeweyk

Impact door visie

Met het team van Be Advice creëren we een wereldwijde beweging door een radicaal andere kijk op de zorg, wonen en welzijn voor mensen die leven met dementie. Wij adviseren over innovatieve zorgconcepten voor ouderen met dementie en ondersteunen de creatie en implementatie hiervan over de hele wereld. Het wereldberoemde De Hogeweyk, ookwel bekend als dementia village, was het eerste resultaat van ons denken.

Met onze jarenlange ervaring als hands-on veranderaar en adviseur, dagen we uit oud denken los te laten. Wij luisteren, inspireren en dagen uit, ondersteunen bij innovatie, visie- en conceptontwikkeling en ondersteunen bij de implementatie.

Become part of the worldwide movement. Be different, Be you!

Wie we zijn Meer over onze impact



Kwaliteit van leven

Ons denkmodel

Onze visie op integraliteit en inclusiviteit is verbeeld in het Be Advice Paradigm©. Een denkmodel en instrument dat wij samen met jou gebruiken en dat inspireert en ondersteunt in het vormgeven van jouw eigen unieke visie op kwaliteit van leven voor ouderen, met of zonder dementie.

Meer over het Be Advice Paradigm©

"It’s a unique place, and when you visit you can’t help thinking: if I’m unlucky enough to be diagnosed with dementia, this is the place I’d like to be. And I should add: The Hogeweyk isn’t some exclusive private facility for the super-rich. Working with existing budgets and a lot of creativity, this care community delivers a top-level performance day in, day out."

Mark Rutte | Prime Minister, The Netherlands

"Thank you again for your hospitality when we visited back in January. It was a fascinating and illuminating visit."

Royal Commission into Aged Care Quality and Safety | Australia

"Your information and experience had swept the nation and the world and it must feel so amazing to have made deep changes in people's perception of what a care home can be!"

Barbara Lindsay | Interim CEO, Alzheimer Society of B.C. (Canada)

"I am thrilled that work is underway in Canada to establish a Hogeweyk-certified dementia village in Crossmount, Saskatchewan. The design of this village is a testimony to your important work in this field."

The Honourable Ginette Petitpas Taylor, P.C., M.P. | Minister of Health, Canada

"The advisors were engaging, enthusiastic, had a willingness to share, thoughtful, informed, open, honest, insightful with regards to the issues our countries share with our populations and politics. Also we felt we had a very real, informed conversation and we left with a feeling that we could rely on you as partners in the new venture for our own partnership."

Rob McCulloch-Graham | Chief Officer Health & Social Care, Scottish Borders Health & Social Care Partnership

"From our embryonic ideas for changing the way dementia care is delivered here in the UK to the emergence and creation of a project that is set to materialise as the first of its kind in the UK, this would not have been possible without the inspirational support of the Be Advice team. Janette, Yvonne and Eloy have coached and believed in our vision and never faltered in their enthusiasm and support for iMind. They continue to support, inform and assist in driving the UK project forward. Both at the planning and operational phase of the development, Be Advice will continue to be an integral part of our iMind team thus guiding and shaping how once a dream can become a reality."

Anne Reed | Managing Director of iMind Initiative Ltd, United Kingdom

"As the CEO for the Alzheimer Society of B.C. I firmly believe that before there’s a cure, there’s care. Quality, innovative care makes a difference for people with dementia and the Alzheimer Society of B.C. greatly appreciates the dementia care conversation that Be Advice has ignited. Be Advice shares the society’s vision of a more dementia-friendly society and I truly feel that they are providing inspiration for all of us who are striving toward person-centred care – the care that people with dementia deserve."

Maria Howard | Former CEO, Alzheimer Society of B.C. (Canada)

"As a design anthropologist, researcher and educator I consistently aim to explore cutting-edge design solutions that respond to significant sociocultural issues such as caring for people with dementia. Further research at The Hogeweyk continues to inspire design solutions for the care of older adults in Alberta and beyond."

Megan Strickfaden | Associate Professor, Department of Human Ecology, University of Alberta, Canada

"On behalf of the Schneider Electric team, thank you very much for the incredibly inspiring visit. It was all anyone could talk about for the rest of the day and truly an unique perspective. You did a tremendous job at highlighting exactly what we spoke about as well as elaborating more in depth and that created a memorable experience that the group will be talking about for quite some time to come. "

Sandra Bednarz | Program Manager, WDHB Strategic Learning on behalf of Schneider Electric

Wat kunnen we voor jou betekenen?

Maak gebruik van onze kennis en ervaring

  • Conceptontwikkeling
  • Procesversnelling
  • Klankborden
  • On-site projectadvies
  • Op maat gemaakte programma’s
  • Workshops
  • Masterclasses
  • Brainstorms en denktank sessies
  • Keynotes
  • Studiebezoeken aan De Hogeweyk®

Neem contact met ons op Meer over wat wij doen

Ontmoet ons hier


Eloy spreekt tijdens de Dementia & Palliative Care Conference 2024, Devon, UK

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Iris spreekt tijdens het Congress on Brain, Behavior and Emotions 2024 in Rio de Janeiro, Brazilië

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Eloy spreekt tijdens de Midwest Dementia Summit 2024, South Bend, Indiana, USA

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